The Laneo Phenom : The Adventurist
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The Laneo Phenom

March 7, 2007

Snowboard

Editor’s Note:  I came across Laneo through another site–actually the reason I “clicked” was because of the very unique look of their ads…and since I run an “Adventure” website, well it was natural for me to check out what it was about.  Folks, this is a great company trying to do something for this World.  There is no money involved–I do not support advertising on this site–but, to me, this is not advertising as they are not selling a product.  This is one way you can help change the world without spending a dime!  Something that I think all of us have an issue with is making sure that this planet is around for quite a few more generations, and by joining this site and placing an “ad”, you too can be a part of making a difference. Now about the company.

The Laneo Statement: Mountain trails, oceans, lakes, rivers and parks – the outdoor areas you play in—are under attack. They are being overused, polluted and sometimes even completely wiped out without any regard to your ability to enjoy them. Ready to reclaim your playground? Join thousands of outdoor enthusiasts, companies and organizations across the world as we work together to restore the places we love to play in.

How does it work?

(Editor’s Note: For some reason there is a bug in this story.  Please scroll all the way down to view the rest.  Sorry, and Thank-you!)

•  You answer questionnaires about your outdoor activities. We compile research reports.
•  Organizations purchase our research reports. We donate the money to eco-cleanups.
•  You vote which eco-cleanups get the donations. We report their progress to you.
•  You get a cleaner planet to play in.

What do you get in return?

•  Chance to win free products and services donated by our partners.
•  Opportunity to test new products and improve them.
•  Coming Soon: Great prices on exclusive products and services via our online store with 100% of the proceeds going to cleaning up outdoor areas.
•  Coming Soon: Green-Label Directory to find eco-friendly gear, products, services, and race events.

Why should you join?

•  Stop talking about making a change and start making it.
•  Eco-restoration cannot be accomplished by one person, one company or one organization but working together, we can make a significant impact.
•  Laneo delivers philanthropy where everyone involved receives value and because everyone receives value, it is easy for everyone to continue contributing.

As you can tell this sounds like a really cool idea and it is very new to the Internet. Here is an email I recently recieved concerning Laneo–

This week I’m proud to announce that our Membership Drive Contest will have a page on our website in just a few short days. The page will display the top 25 current contest leaders and the fantastic prizes that we are getting ready to give away. The prizes were donated by our partners to reward those members who work diligently to enroll as many new members as possible.

To help your chance of winning, give yourself a goal this week.  Aim to enroll 5 new people to the Laneo organization by the end of this week. Our membership pool is now at 1,472, which means that if everyone enrolls just 5 new people, we’ll have 7,360 by the time I write you next week. Just think of the leverage that will give us in the negotiations with companies that are still undecided about whether to join Laneo and most importantly – the ability Laneo will have to positively impact our outdoor playground this year!

Give your friends, family and co-workers a call or send them an email. Get them to sign up this week - let them know the difference they will be making. And make sure they understand how easy it is to join and be a part of this exceptional effort. 

The Membership Drive Contest ends March 31, 2007. So you only have a few short weeks left to secure your place among the prize winners. And look for an email from me announcing the Prize Page is live.

Other Exciting News:
1) The Laneo T-shirt store should be live the next time I email you. We’ve finished up the design and programming of the store and are now making the final touches and tests before the launch.

2) We’re adding more “Spread The Word” Banners to our existing library of banners on the website. Our existing banners do not yet represent all the outdoor sports our members participate in. This next phase of banners will add 11 more sports in our standard six sizes and 11 languages. Some of the new sports represented include: surfing, trail running, beach volleyball, skiing, and more. We hope to have them all added by March 20th. Remember to tell all your Blogger and Webmaster
friends!

3) Some of our Industry Partners have agreed to contribute 1 Euro to the Laneo Fund for each new member who signs up starting March 31, 2007. This means you will soon be able to help us raise money for clean up efforts, by inviting and recruiting new members. Stay tuned for more on this.

Thank you again for all your support and help. I look forward to
sharing more exciting news with you next week.

Andrew Paterson
Founder / President / Triathlete / Eco-Enthusiast
Laneo
Paris, France
(Mobile) +33 614 553 576
(Office) +33 170 375 354
(Web)
http://r.vresp.com/?NaturosportsSAS/dfb1fea6a9/874600/836eba1dcf/7a363d7

“Donate your opinion, Save the Planet” - Join Laneo today.

Think about your environmental footprint before printing this e-mail.

So Laneo is looking for every current member to get 5 new members signed up by the end of the week…Think The Adventurist can do that?  I think we can–Let’s show the world that we value this planet we play on.  Click and Sign up today…and on the good note, if you sign-up, you get one of these really cool looking banners to put on your site…check them out!  If you sign up from this site, be sure to leave a comment down below so that I know that I am doing my part and we can do this together!

Kayakers

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