Ski Resorts Put The Ban On Burton Snowboards
October 29, 2008
A few days ago, I touched base on a controversy surrounding two new lines of Burton snowboards. The two lines of snowboards feature characterizations of mutilation and a graphic tribute to Playboy magazines of the past. These two lines of boards have sparked an outcry in the outdoors and political communities. Protests have been ongoing at Burton headquarters in Burlington, Vermont throughout this past week, and now comes news that some ski resorts are banning the new boards for their ‘inappropriate ‘ graphics.
Smuggler’s Notch, a well-known Vermont ski resort, has put a ban in place to forbid it’s employees from using any boards from the new Burton lines. Vail Resorts, who oversee five sperate ski resorts in Colorado and one in California, has also followed suit in banning the boards from being used by resort employees.
While this is not a full-scale ban of the Burton boards on these slopes, it does represent the first time that a board manufacturer has been banned for the graphics of it’s boards by resort officials. All resorts involved suggest that the latest information on the banning of the Burton boards should not be looked upon as their dislike of the product line. All officials are suggesting that this same ban does not only apply to Burton, but to all companies who put out a product that could be suggestive or involve inappropriate content to it’s family-based business ethics.
Burton, who manufactures the snowboards, along with a full line of outdoor recreational equipment and gear, stands by their decision to market these boards and will not be pulling them from sale any time soon. They suggest that these boards represent ‘freedom of expression’ and are only two lines, out of many, that the manufacturer markets publicly.
It will be interesting to see where this controversy goes. On one hand, these graphical boards will definitely be construed as controversial in a family atmosphere. On the other hand, Burton snowboards have been one of the top brands of boards on the market for a long time. Only time will tell if these boards will get the acceptance of the public, or be banned in the USA.
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Written by Jason A. Hendricks · Filed Under Snowboarding |
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hope this controversy will soon end..
this is an outcry i have my burton board wtf i bought it with my own $500 we boarders will reform into a union group.have a nice day