Alpinist Magazine Finds A Buyer

January 12, 2009

Alpinist magazine has been purchased for $71,000 after a recent auctioning of the assets. The lucky new owners happen to be Height of Land Publications, a company that owns and operates Backcountry magazine, another niche favorite of my own. Most of us felt that this publication would find a second life in short time, and luckily it came faster than what I expected. When I originally heard that no offers had been put in for the original $40,000 price tag, it made me whimper a little bit and open up my checkbook. Unfortunately, it was out of my reach.

The sale includes all assets, names, and entities associated with Alpinist magazine. This includes the film festival, print magazine, and online presense of one of the world’s most famous alpine climbing publications. It will be interesting to see what Height of Land Publications has in store for Alpinist. It is being rumored that the magazine may carry on, with some slight changes to formatting, that would help it stay viable for the new owners. Many of us can guess that this will probably include some advertising in the pages of the once advertisement free publication. Let’s not jump on them just yet. I am excited to know that Alpinist has found a new home and am willing to see what the future has in store before making a judgement.

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