Larry Burke: The Man Behind “Outside” Magazine
October 14, 2007
CBS News Sunday Morning recently ran a profile of Outside Magazine founder Larry Burke. This is a pretty decent little profile of not only Outside’s founder, but also a look at how he lives what his magazine preaches, and supports these efforts in each of Outside’s employees.
Everyone at Outside Magazine is encouraged to live an active lifestyle. Their day begins when Larry gets to the office and initiates a run with the employees into the surrounding hills of Sante Fe. At lunchtime a group gathers and Mountain Bikes for an hour, then back to work.
Larry mentions that many of the people working for him not only run and mountain bike, but also take extended “fitness” adventures including Mt. Everest or Kayaking at obscure locations around the world.
So, what is the basis of Outside Magazine? After 30 years, they are still encouraging others to take a more active approach to live and find that adventure that will inspire.
From Editor Chris Keyes:
It’s about inspiring you to live a more active, rigorous, adventurous life.
At a time when so many people are living more and more sedentary lives, we want this magazine every month to come to people’s doorsteps and just inspire people to get outside.
I think they have done a fine job. The article goes into a bit more detail of founder Larry Burke’s life, as well as talks to a few of his fellow workers about what what life is like at the office.
Hard to believe Outside is 30 years old and still on the cutting edge of Adventure. Their readership currently boasts 2.25 million subscribers worldwide and rises yearly.
Check out the article. After that, come on back and check out Outside’s 30th Anniversary Special: Nine Icons. These are the nine people that have been the most influential to Outside Magazine’s readers over the last 30 years. A great list.
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Written by Jason A. Hendricks · Filed Under Outside Magazine |
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