PRO EARS LAUNCHES “EYES AND EARS” PROMOTIONAL
PROGRAM WITH ESS
Industry Partner Relationship Connects Best-In-Class Eye and Hearing Protection
June 1, 2009 – Traverse City, Michigan
Pro Ears, a leading manufacturer of US-made electronic hearing protection/amplification
products, and Eye Safety Systems, Inc. (ESS), a leading manufacturer in ballistic eye protection
for military and public safety professionals, announced today a cooperative promotional
program that offers each company’s products at extraordinary prices when customers shop at
both companies’ respective web stores.
“The Eyes and Ears Co-op Promotional Program is designed to make premium eye and hearing
protection products more affordable in today’s challenging economic environment,” said Brian
Ross, ESS Sr. VP Sales & Marketing. “The goal for both companies is to help customers afford
a package of best in class eye and hearing protection for public safety, military and shooting
sports activities when they shop for their safety equipment.” Pro Ears owner Charles Ricci said,
“This is our way of ensuring tight budgets won’t stand in the way of personal safety.”
Taking advantage of the promotion is simple: When customers purchase hearing protection at
www.pro-ears.com, or eye protection at www.esseyepro.com, they will be rewarded with one-
time-use 25% off discount codes that can be redeemed at the other company’s web store.
Email order confirmations for the initial purchases will include the discount codes and
instructions about how they can be redeemed. These co-op promotional discounts are available
beginning June 1, 2009, and will be valid until December 31, 2009.
Note: Purchase must be made at either www.pro-ears.com or www.esspro.com prior to
receiving 25% off discount code redeemable at other company’s web store. May not be
combined with any other offer. Discount code may be used only once. Limit one (1) discount
code per customer. Void where prohibited.
About Pro Ears, Inc.
Since 1992 Pro Ears has built the most advanced electronic hearing protection and amplification
ear muffs to ensure members of the Law Enforcement, First Responder, Military and Sporting
Enthusiasts have the advantage of DLSC® technology. The compression of impulse sounds
and amplification of low decibel sounds provide an advantage so you can be the best you can
be. Never lose the advantage of situational awareness. Use Pro Ears. Made now in Traverse
City, Michigan, USA. For more information, please visit www.pro-ears.com.
About Eye Safety Systems, Inc.
Established in 1998, Eye Safety Systems, Inc. (ESS) creates advanced eye protection systems
for military, law enforcement, and fire/rescue professionals. Designed for the planet’s most
hostile and unforgiving environments, ESS products feature cutting-edge technologies and
patented innovations to ensure peak performance and uncompromised eye safety.
Headquartered in Sun Valley, Idaho, ESS is a wholly-owned subsidiary of Oakley, Inc. ESS eye
pro is manufactured in Foothill Ranch, California, and sold in over 90 countries. For more
information, please visit www.esseyepro.com.