FOXNews.com reports on a minor gaffe from the Boston brewery getting all up in arms about a disc jockey in Oregon registering samadamsformayor.com!

The hosts of a Portland radio show registered the Web addresses samadamsformayor.com and mayorsamadams.com and promised to give them to Adams, a city commissioner, if he discussed his political future on their show.

The brewery later states they didn’t know there really was a Sam Adams until after they sent the letter. It makes me wonder a bit about due diligence in something like that. It wouldn’t even be an issue had someone from the legal side of the brewery taken the time to do a quick search instead of jumping full strength into a brick wall. The fellow from Portland had a great comeback though:

The candidate says he’s amused by the flap, pointing out that while Boston Beer claims to have owned the Sam Adams trademark since 1984, he’s owned it since he was born in 1963.

Touche’

Cheers!