Jessica Simpson Vitamin Beer?
Jessica Simpson is apparently helping hype a Dallas microbrew touted to have added vitamins. The beer is going by the name of Dallas Stampede Light Plus.
Stampede’s intriguing marketing will focus on the brew’s vitamin content, cleverly referred to as “functional additives.”
The article I quote from out of the LA Times has some snarky writing in it, but I particularly found this bit hilarious:
Frankly, Jessica has her work cut out for her. I have a sneaky feeling it will take a lot of sweet talkin’ to make men order — and actually drink — vitamin-enhanced beer. Mmm, nothing like the taste of some serious B-complex, huh guys? Although that ‘functional appeal’ may appeal to a few.
The first thing popping in my head was wondering if this author ever goes to health food stores to buy “Brewers Yeast” suppliments! Hey, I take my B-complex vitamins in my homebrew. Unless my faulty memory is … um… faulty, that is one of the benifits to yeast.
Commentary on Jessica Simpson pushing a beer? Not really, her face on a bottle of beer won’t make me buy it any more that another beer, if it look interesting. Honestly, if I saw it on a shelf here I might give it a try. I suppose there is some novelty to that, same as Schlitz.
Cheers!
Tony

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August 21st, 2008 at 3:35 pm
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August 21st, 2008 at 6:19 pm
I get my b-complex vitamins from homebrew too, so unless we are both of faulty thinking…
I heard on the radio she’s getting 15% of the brewery’s profits.
August 22nd, 2008 at 11:01 am
Nice, I’m sure she can use the extra $$, right?!?
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