If you haven’t heard Kid Rock’s latest single, you don’t listen to music on the radio. I got a good laugh driving all day and flipping stations, hearing that song on Hip Hop, Country, Rock, Classic Rock, Metal and Variety stations. He’s made a name for himself by sampling other tunes and putting his own lyrics or rap to them. If you like the single, make sure you have listened to his other albums in the past, that “summer” song is atypical.

Moving along, it appears Mr. Rock is going to be putting out a beer in conjuction with Drinks America. From KBSRadio:

Kid Rock is launching his very own brand of beer next year. The “All Summer Long” singer will develop the brew with Drinks America, a beverage maker which promises a product appealing to “beer drinkers who appreciate value with an easy-to-drink, traditional, good tasting American manufactured beer.”

Here’s the funniest part about the whole thing:

Drinks America CEO J. Patrick Kenny explained in a statement why Rock was the go-to man for the project, “Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image.”

Anyone want to place bets that Mr. Kenny has never listened to one of the original Kid Rock albums, the ones that weren’t radio edited? No one?

I might try it out when it comes next summer, but no promises on that. I have been known to put in a Kid Rock CD and crank it when the kids are out of the house… but I’ll never admit that in person.

Cheers!
Tony