The Sportsman Channel Implements New Strategy
Acquires exclusive rights to nine shows

InterMedia Outdoors, Inc. (IMO), the industry leader
and largest provider of Outdoors content, and parent company of The Sportsman Channel (TSC), announced  last week that it chose not to renew its programming agreements with The Outdoor Channel (TOC), in order to shift its highly-rated and award-winning television shows to The Sportsman Channel. IMO will also increase its commitment of resources to TSC, integrating new and upgraded programming and content from IMO’s vast market-leading properties, which extend across print, television, radio and online mediums.

“We are going to build The Sportsman Channel into the leading outdoor network, both in distribution
and ratings, and shifting all of our programming to TSC is a major first step in that direction. We have led in every Outdoors category we have entered-magazine, internet, and television production-and now we will lead in networks,” said InterMedia Outdoors CEO Jeff Paro. “No other channel in the Outdoors category has ever had this kind of promotional strength behind it. We will actively and aggressively program TSC with hunting, shooting and fishing content, with a focus on high-quality original programming, production of our own shows, and partnerships with producers. TSC will be a better network for the consumer and a better value for the distributor.”

The upgrading of TSC will include integration of stories and content from the InterMedia Outdoors
portfolio, which include (monthly): 17 magazines reaching 23 million readers; 18 million page views across 24 websites, with 1.8 million unique monthly visitors; and 49 million radio listeners. IMO’s properties include such trusted brands such as Guns&Ammo, In-Fisherman and Petersen’s Hunting, Fly Fisherman and many others.

TSC and its partners will also benefit from leveraging and creating a multi-million dollar platform of
promotion, advertising sales and marketing across all IMO outlets.