Other Blogs in Your Niche; Friend or Foe?
August 13, 2007
This post is inspired by the recently written post at problogger.net. Please head over and read the article. It is something we should all strive to understand, as the nature of blogging is about forming allies and ultimately being on the same side.
In an article I wrote last month called Blogs Are Roads; Intersections, I address the fact that other blogs in your niche are not necessarily competitors but sites you actually “want” to be associated with. The realities of blogging is that associating yourself with other blogs like your own will actually bring you more traffic.
I see too often where bloggers remove a blogroll from their sidebar in fear of linking out to competitors. I understand the fear but the blogger fails to understand and grasp the true nature of the beast… The beast is the overwhelming and not yet tamed blogosphere. What is it they need to understand? Other blogs can be competition when it comes to writing styles, voice, etc. But blogs allow you to be who you are and be the best at it. It comes down to what you are selling, and in a sense, it is YOU. Essentially linking to other bloggers is a good thing as it opens doors to your blog. But linking to off topic blogs can hurt. Linking to relevant blogs will help.
Most bloggers get it backwards. They link to off-topic blogs more frequently because there is no fear of competition. The trick is to link to other blogs that are doing the same things you are. But what else can be done besides linking out to other related blogs? Why not email them and get acquainted? It’s all about Networking isn’t it?
So you need to ask yourself whether or not other bloggers in your niche are Friend or Foe…? Ally or Competition?
If you can honestly see other bloggers in your niche as friends and allies you are one step ahead in your blogging career.




I very much agree with this. I think we can see how well supporting each other works just within our own little group of relationships. I will never understand people who are reluctant to link to other blogs that deal with the same subjects. That sort of thinking just seems silly to me.
Great post Steve. I’m curious as to whether there’s an easy way to program the link so that when a reader clicks on a link on your blogroll (or elsewhere on the site), the link opens in a new window, and therefore doesn’t really take people away from your site. I think new readers may have the tendancy to click on links and forget the site they started at.
Jeremiah, set your target as ‘blank’ - it opens a new window.
Steve, great post! I’ll take friends over enemies anytime - especially when they are writing about something I love: the outdoors!
[...] Other Blogs in Your Niche; Friend or Foe? [...]
I feel like the last 30 days I have been out of touch and I miss talking to everyone and doing all of the networking that I used to do.
I don’t think other similar blogs are your enemy. There are lots of people out there and they won’t all see both blogs. Also you can partner with other competitor’s blogs.
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