Four Ways To Improve Google Page Rank

by Steve Remington

One of the great things Skinny Moose Media has achieved over time is a fairly nice Google Rank. We can obviously improve on it but when it comes to our own niche, we have a very nice page ranking. More times than not, when we post about a specific topic, within 24 hours you can Google that topic and Skinny Moose will be somewhere on that first page. This isn’t the case all the time but it is happening more and more lately. So I have compiled a list of 5 things (not 4 as suggested in the title) that we have done as a Network to help better our search engine results. If any blogger can really work hard to accomplish all of these then they are well on their way to a better found blog through searches.

Posting Frequently: Even though some of our blogs don’t get updated for a few days, the Network updates several times per day. This trains the Google robots to come and “crawl” our website a couple times each day to check if there is any new content. Google likes posting frequency. It basically keeps them in business and helps better who they are and what they stand for. For Google to keep up with the demands of the average web browser, they need to place not only relevant content in their search results, but the newest content.

Keyword Rich Titles: This is something we still need to improve on but Titles that are rich in keywords are important. People search the web primarily by topic. In order to help people find your blog, you really need to hone in on those keywords starting right in your title. I have seen many times when people put a title up that is not attractive to the average browser. For instance… “Hey Check This Out, This Is Horrible”. Maybe it is an attempt to lure the reader in via suspense or it is just a lack of understanding how to pull your readers in through facts and not suspense.

Keyword Rich Posts: As most professional bloggers will tell you right now “Content is King” there still needs to be good content. Content definitely is king and in order to really suck your readers in, you have to blog about things that are interesting to the reader in your niche. We all remember the Jim Zumbo fiasco. Make sure your Title and your post is peppered with keywords you think will get used in a Google search. Sometimes thinking about how people will find you will help provide you with great words to use in your posts.

Linking to Relevant Content: Did you know that Google likes it when you link to other sources? And did you know they like it even more when you link to related content? Simply linking out isn’t as important as linking to similar content. Drop the fear of sending readers from your blog to other sources. In fact, it is proven that if you provide resources time and time again, readers will return to your blog as a source of information. In fact, studies show that the top rated and most highly visited blogs link out to related material more than mediocre and low traffic blogs. The reason for that is people view highly resourceful blogs as…. well…. “highly resourceful”. In turn, people will return often to find information. So link out and make sure it is useful links.

Go the Distance: In other words, be in it for the long haul. For those looking to be found over night or even in the next month are setting themselves up for disappointment. You need to blog frequently, post good content rich in keywords, post good titles, and link as often as you can to highly resourceful information, and do this over a long period of time. Google will reward you for your hard work and dedication. Those who have been blogging for just over a year are still spring chickens. If you can maintain a gruesome pace for 2 years or more, you will become known as a leader in your niche. This is highly rewarding. So just like dieting, do it for the long term benefits, and go the distance.