The Skinny Moose Media and Outside Hub Strategy

The time of the outdoors not being up and current with Technology has long since passed. Thanks to our Strategic Partner and key sponsor Outside Hub (outsidehub.com) Skinny Moose and outdoor media as a whole will be up to speed with the rest of the world. Since Outside Hub has come into the picture there now is a way to reach Sportsmen in huge numbers for Advertisers. Their network now receives up to 11 million visits per month. Outside Hub has created the ultimate 1 stop shop. This is valuable not just to advertisers but to outdoorsmen that like to find fresh content and videos throughout the web as well. The front end site has both a wealth of archived relevant content and also more current teasers of articles where people can surf through their portal to find stories that interest them in fishing, hunting, and many more activities of the outdoors.

Outside Hub is already helping groups like the Archery Trade Association with video projects and overall exposure of their message. They are not doing this for profit but rather as an example of the type of philanthropy that Outside Hub cares about. “We have a huge reach of outdoorsmen and anytime we can help key industry organizations get the word out, we are there to assist” says Erick Bzovi the Director of Business Development for Outside Hub. Erick adds “We also love the power of Skinny Moose and their capabilities in putting content out on the web and therefore this strategic partnership is beneficial in many ways”. It is clear that as Sportsmen we must band together to ensure that hunting, fishing, and shooting Sports have a viable safe future. We at Skinny Moose Media feel that Outside Hub is helping to ensure the future of Sportsmen with bringing so many web sites together under their network umbrella. This helps all of us web publishers financially justify what we are doing and keeps our businesses healthy by bringing larger brands to the table that advertise through our sites. This is crucial so we can pay our bills and strengthen our voice. It is also great to see big companies such as Chevy, Versus, Rhino, LL Bean, and many others supporting Sportsmen. In a day and age where the anti’s are spending billions fighting us, we must have a strong voice and we must be organized.

Web is not just the way of the future; rather it is the way of the current times. It is no secret that print and TV are losing ground to the internet on a daily basis. It is just easier to get on the computer and find the gear you desire, the stories you want to read, or read reviews, and so much more. The power of vertical focus like what Outside Hub offers is huge for sportsmen. Now you can use the internet for just about everything. Outside Hub experienced 35% organic growth in their publisher network in 2007. This means that the web sites in the outside hub network received a 35% boost in traffic simply by more users finding the resources inside of the network on their own. Why is this big deal? It is huge because it means that just like in every other sector in the world of media; a rapidly growing number of Sportsmen are using the web as a primary resource. For years, the players like Field and Stream and Primedia have been the voice of the outdoors. However, when it comes to on line, we are proud to say that our partner and network captain Outsidehub.com reaches over 50% of hunters and shooting Sports enthusiasts on line. The growth has been spectacular at Outside Hub and the technology and ad serving capabilities are improving on a regular basis. We are very excited to represent the Blogosphere side of Outside Hub and we will do our part to help continue to grow Outside Hub at an aggressive pace. The network now has over 300 websites integrated into it and it achieves up to 11 million visits per month. Outside Hubs COO Matt Moore says “We will continue to grow in the hunting, fishing, and shooting sports sectors as this is our wheel house and frankly we all live to shoot, hunt and fish. Therefore being an integral part of the leadership team at Outside Hub is blast and comes second nature, no pun intended”.

Steve Remington