The Detroit Lions have changed their logo, making their lion look more fierce and their team name less historical. I wouldn’t go so far to say it’s an improvement — you really have to look hard to see the difference in the lion (which now has teeth and a more defined black outline). But seriously, why would the Lions do this now?

They are coming off an 0-16 season — do they think this will spur interest in the team? Again, the logo isn’t that much different that there will suddenly be a run on Lions memorabilia (and with the economy so rough in Michigan, I doubt there will be much discretionary spending on a team as bad as the Lions).

Teams that change their look usually do it after a successful season to capitalize on the renewed vigor from their fans. The Lions should have waited until they improved to 4-12.