Gear For The Gals – Rocky Introduces Women’s Apparel Line

NELSONVILLE, OH – More and more, women are taking to the woods for hunting season, and Rocky recognizes they need to be dressed for it.

“Just because women have moved into what has traditionally been a men’s sport doesn’t mean they have to dress in men’s clothes,” says Rocky apparel Vice President John Maser.

Indeed, Rocky’s new women’s line is designed to fit a woman’s body. The line has classic women’s clothing features like a slim, tailored fit, smaller collar lines, and shorter hems and inseams in the sleeves, legs, and shirt bottoms.

“We wanted to make sure we got it right,” said Maser of Rocky’s foray into women’s apparel. “Our fit experts performed hundreds of measurements and fittings on women of all sizes, from fit models to our employees and their family members!”

The women’s line is available in Rocky’s new SilentHunter, which is an updated version of its extremely popular line with Scent IQ (SIQ) technology. The ultra comfortable SilentHunter boasts a multitude of sport-ready features that are already hunter favorites.

Rocky’s soft, micro suede Silent Hunter material not only provides superior comfort, but also provides extreme stealth for stalking game. SIQ Atomic helps control human odor on a microbial level, providing scent-invisibility to the wearer while the moisture-wicking lining provides dryness and perspiration control. Features like scores of conveniently located silent-zip pockets for holding the necessities, double knee and seat patches for kneeling and sitting, and adjustable leg openings for blocking cold and debris will only add to the Rocky woman’s hunting experience.

Women’s SilentHunter is available in sizes small to extra large, and features Mossy Oak Break-Up camouflage. Styles include a half-zip, long-sleeve shirt and cargo pants, ranging in price from $44.99 to $69.99.

Founded in 1932, Rocky manufactures and markets rugged outdoor, duty, work and western footwear, apparel and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. More information can be found at www.rockyboots.com.