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LaCrosse® Launches New Alpha II With OptiCirc Technology

July 22, 2008

Only LaCrosse Can Continue to Innovate with its Strong Heritage in Rubber
PORTLAND, OR - LaCrosse Footwear continues to reinvent the rubber boot category with the introduction of the new Alpha II Series featuring OptiCirc Technology for fall 2008. Alpha II is the most innovative line of rubber boots ever made, for the first time ever, a rubber boot is built to circulate air. Alpha II’s revolutionary OptiCirc Technology addresses the interior comfort of the boot by increasing airflow for maximum comfort.

OptiCirc Technology utilizes performance fibers and an open-air nylon mesh to form the Comfort Control lining built to circulate air around the foot to ensure feet stay comfortable no matter the conditions. This type of comfort and performance has never been offered in a rubber boot; OptiCirc Technology will forever change the way a rubber boot is expected to perform in the field. The ability to circulate air and keep feet dry ensures that a hunter will stay warm in cooler temperatures or maintain a cooler feeling in warmer, high activity environments as well.

The Alpha II Series is the next best thing in the rubber boot industry. LaCrosse is utilizing the tested-and-approved Sport Chassis™ platform for lightweight support in harsh and uneven terrain. The EVA midsole and footbed naturally insulate and cushion the foot. The Alpha II has the same fit and features that has made the LaCrosse’s Alpha boot series popular, including the adjustable gusset for a customized fit and 100 percent waterproof and scent-free protection.

LaCrosse paved the way for the industry with the development of Alpha technology in the AlphaBurly Series. The form fitting neoprene clad rubber boot changed the way a hunter thought a rubber boot should fit in the field and competition continues to emulate this fit because it has become the industry standard. LaCrosse’s new Alpha II with OptiCirc Technology will change what comfort means for a rubber boot.

The Alpha II Series can be uniquely identified by its textured rubber shell. The Alpha II 5.0 features Mossy Oak® Treestand and 5.0mm neoprene for additional insulation. Available in men’s sizes 6-16 (whole sizes only), the Alpha II 5.0mm Mossy Oak Treestand style is available for a retail price from $149.95.

For more information on LaCrosse Footwear, log on to www.lacrossefootwear.com.

LaCrosse Footwear, Inc. produces official licensed products of Mossy Oak/Haas Outdoors Inc. Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC and Mossy Oak Properties.

ScentBlocker Adds The New Run & Gun Boot To Its Dream Season Line

June 4, 2008

CANNON FALLS, MN - ScentBlocker, worldwide leader in scent elimination for hunters, sets the path of the future of scent elimination and it has never been clearer with the new Dream Season boot line.

The new Run & Gun model features:

· Removable Activated Carbon Insole with S3™ Antimicrobial Technology and Toe Warmer Compatible
· Climb Right Angled Heel provides superior traction and reduces slippage climbing trees/treestand
· Run and Gun Athletic Comfort Performance
· Reinforced Toe sheds mud and takes a pounding in extreme hunting conditions
· Slip On Casual Camp Moc Upper Design with Dynamic Quick Lace System
· Water Resisting Construction
· Superior all-day comfort
· Rugged durable construction
· Sizes: 8, 8.5, 9, 9.5, 10, 10.5, 11, 11.5, 12, 13
· Colors: Full Grain White Oak Brown Leather with new Mossy Oak Treestand pattern fabric accents

At ScentBlocker we balance science with in-the-field experience to develop cutting edge hunting apparel and scent elimination products. Our focus is to provide the right tools and technology for those who demand the ultimate in hunting gear.

For more information on the ScentBlocker product line and complete scent elimination process, contact: Michael Mayer, VP of Sales and Marketing, Robinson Outdoors, Inc., 110 N. Park Drive, Cannon Falls, MN 55009-0018. Phone: (800) 397-1927 www.scentblocker.com.

Robinson Outdoor Products produces official licensed products of Mossy Oak/Haas Outdoors Inc. Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC and Mossy Oak Properties.

New Danner® Blade Ensures Performance

May 23, 2008

Expert Hunters Will Have to Look No Further for the Next Best Boot

PORTLAND, Ore. - Danner introduces the new Blade GTX Series that perform like no other boot. Providing ultimate stability and support, the Blade is built for expert hunters who aren’t afraid of rugged terrain.

The new Blade GTX Series is lighter, faster and stronger, taking performance to the next level. The Blade GTX is built on Danner’s new TFX Lite outsole for all day comfort and durability. Danner’s TERRA FORCE X system has been tried and true with its patented lightweight and durable midsole and shank system. The TFX Lite outsole is developed with low lugs, ideally suited for stalking conditions. Featuring an EVA midsole, the Blade GTX provides shock absorption and cushioning so that the expert hunter never has to worry about their feet.

Danner believes in footwear developed for ultimate performance. The Blade GTX Series features a waterproof and breathable GORE-TEX liner to ensure that feet stay dry no matter the conditions. The Blade GTX is built to take the expert hunter through any environment with comfort in mind.

The Blade Series is the beginning of a great thing. This full-grain leather and Cordura boot is built to tackle any environment. The Blade GTX Series is available in two Mossy Oak styles, a 7-inch style with Mossy Oak Brush (suggested retail $139.95) and an 8.5-inch style with 400 G. Thinsulate Ultra Insulation featuring new Mossy Oak Treestand (suggested retail $159.95). The new Treestand pattern utilizes the same silhouette-altering technology found in all the Mossy Oak patterns. It was designed specifically for hunting from an elevated position, effectively erasing the outline of an elevated hunter among the bare limbs of a late fall tree.The Series is available in July for the fall 2008 season in extended men’s sizes 7-16D, 8-13EE (with half sizes to 12).

For more information on Danner Boots, please visit www.danner.com.

Danner, wholly owned subsidiary of LaCrosse Footwear, Inc., produces official licensed products of Mossy Oak/Haas Outdoors Inc. Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC and Mossy Oak Properties.

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