Insight Technology Sponsors Night Match at Day-Night-Day
October 13, 2009
LONDONDERRY, NH (October, 2009) Insight Technology, the world’s leading provider of tactical lasers, illuminators and thermal imaging equipment, will be the title sponsor of the evening portion of the Day-Night-Day match being held December 12-13 at The Range in Oxford, N.C.
The Day-Night-Day match is comprised of three separate events and competitors compete in one, two or all three events. The Insight Technology Night Championship will be held on the evening of Saturday, December 12 and limited to 80 shooters.
“We’re excited to be the premier sponsor of the Insight Technology Night Championship – the night portion of the match. For more than 20 years Insight has been making products to help the warfighter, law enforcement officer and responsible citizen dominate the darkness, and now we add the competition shooter to that list,” said Paul Erhardt of Insight Technology.
During the Insight Technology Night Championship competitors will negotiate six challenging courses of fire under the low light conditions of the winter evening sky. Insight products will be incorporated into the match giving competitors the opportunity to test the equipment under the stressful conditions of real world scenarios.
“Our night match is one of the few true low light outdoor matches in the country making it a big draw for serious handgun competitors, bringing in shooters from the IDPA, USPSA and ICORE disciplines. The night match is approaching its 20th anniversary and we’re proud to have Insight Technology joining as our title sponsor. We expect this year’s match to be the best ever,” said Scott Ruby, sponsor coordinator for the Day-Night-Day match.
The Range is widely regarded in the competition community for the quality of its matches and challenging course designs. It is also home to the Carolina Cup, one of the three major matches on the IDPA circuit.
More than 18,000 rounds will be put downrange across all three matches as competitors compete for titles in two divisions – Weapon Mounted Lights or Handheld Lights.
For more information on the Insight Technology Night Championship and the Day-Night-Day matches please visit www.the-range.com. For information on Insight Technology’s full line of tactical lasers, illuminators and thermal imaging equipment, visit www.InsightTechGear.com.
3 Arrows…2 Robin Hoods….1 Shooter
October 7, 2009
Carbon Express® Pro Staff Shooter Scores a Rare Double Robin Hood
FLUSHING, Mich. A “Robin-Hooded” arrow is an accomplishment for any shooter and might occur once in a lifetime. A double Robin Hood on the other hand is an entirely different matter. A Robin Hood occurs when an arrow stuck in a target is literally pierced by a second arrow. For Carbon Express® Pro staff Shooter Bob Morgan, a practice round at the London Kentucky ASA shoot proved to be a once in a lifetime experience.
Saturday, May 30th 2009 — While practicing from 35 yards, Bob Morgan knocked an arrow and released. He then knocked another and felt good about the shot, but did not know he had robin-hooded his first arrow. The third arrow was a robin hood as well. Morgan new something unusual had happened as the arrows started to hang down from the target. Jokingly, his fellow shooters talked about shooting at the hanging arrow. It was only when they walked toward the target that they realized what an amazing phenomenon had taken place.
“I was surprised to say the least,” stated Bob Morgan, owner of Bobs Sporting Goods in Biscoe, N.C. “Three arrows and two Robin Hoods – I’ve been shooting for many years competitively, and this is the first time I’ve ever seen anything like this happen.”
Bob was shooting the Carbon Express Line Jammer 250’s when he accomplished the double Robin Hood. “The Carbon Express Line Jammer is the most accurate arrow I’ve ever shot, and my double Robin Hood is testament to the their quality. In all my years shooting archery, I’ve never found a better more consistent carbon arrow,” stated Morgan.
Carbon Express arrows have the most consistent spines in the industry. They are the only brand that laser sorts their premium target shafts guaranteeing consistent spine tolerance in every arrow. The Line Jammers that Bob was shooting have a straightness tolerance of +/- .0025” max. and a spine selection tolerance of +/-.002”
Carbon Express congratulates Bob on his remarkable double Robin Hood accomplishment.
Carbon Express is the leading manufacturer and supplier of high performance hunting and target arrows for the archery enthusiast world wide. For more information or customer service please visit www.carbonexpressarrows.com, or call 800.241.4833.
SHOTGUN LIFE BREAKS NEW GROUND
January 27, 2009
SHOTGUN LIFE BREAKS NEW GROUND AS THE FIRST ONLINE MAGAZINE DEVOTED TO THE BEST IN WING AND CLAYS SHOOTING
For the First Time, the Shotgun Industry Can Combine Quality Editorial With Digital Advertising Aimed at Affluent Shooters
Pikesville, Maryland, January 15, 2009 — Shotgun Life (www.shotgunlife.com) opened the door to a new, digital era in the “Best Gun” category as the first online magazine devoted to wing and clays shooting.
In addition to the digital format, Shotgun Life breaks new ground as the only publication with comprehensive, quality editorial of both wing and clays shooting, and a section devoted to the rapidly expanding audience of women who participate in the shotgun sports.
By being online, Shotgun Life lets advertisers, for the first time, adopt a complete “cradle-to-grave” strategy that begins by reaching a new generation of Internet-savvy professionals and retain their loyalty through a lifetime of upgrades to higher quality shotguns, accessories and shooting venues. At the same time, Shotgun Life appeals to the established audience of affluent shooters who use the Internet in their daily lives.
Moreover, Shotgun Life lets advertisers reach readers in places that were previously off limits, such as the workplace.
In addition to the free online magazine, Shotgun Life publishes a free weekly e-letter whose mission is to help shooters improve their skills with tips from world-class instructors. In less than four months, the Shotgun Life e-letter has garnered nearly 700 subscribers who signed up for it. As another new marketing tool, the Shotgun Life e-letter is the first online, direct-response vehicle for the shotgun industry.
“We have been beta-testing Shotgun Life since the middle of September 2008, and now it is clear that the industry recognizes that the need for a robust online venue is long overdue,” said Publisher, Irwin Greenstein.
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Shotgun Life was started by Greenstein, a Silicon Valley marketing veteran, in response to the absence of a viable online publication for the “Best Gun” category of shotgun sports.
Since it went online, Shotgun Life has received more than 52,000 page views and experienced growth of nearly 45%. The ongoing growth is further evident by the fact that more than 70% of Shotgun Life readers continue to be new visitors — a rate that shows no sign of slackening.
Greenstein credits the early success of Shotgun Life to compelling editorial and the implementation of advanced Internet marketing techniques, including Search Engine Optimization (SEO), pay-per-click advertising and the full integration of “front end” and “back end” platforms such as the public online magazine coupled with the subscription-only free e-letter, which work in conjunction with each other.
Shotgun Life has partnered with the leading advertising and marketing agency in the sector, Bernard + Associates of Reno, Nevada. Bernard + Associates currently represents premier print and broadcast outlets and rounds out its client list with Shotgun Life.
Media Contact:
Bernard + Associates
Ryan Holmes
(775) 323-6828
ryan@bernardandassociates.com
For advertising opportunities, contact Bernard + Associates, Jeff Thruston,
(775) 323-6828 or at jefft@bernardandassociates.com
For more information about Shotgun Life, please visit www.shotgunlife.com.
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Dirty Bird®12″ x 18″ B-24 Type Silhouette Target From Birchwood Casey® Now Sold In 8 Pack Quantity
May 13, 2008
Birchwood Casey’s popular 12″ × 18″ Silhouette Dirty Bird Splattering Targets are now available in 8 pack quantities.
This popular indoor practice targets meets all B24 target specifications. This target is great for all pistol and revolver shooting applications. The ’splattering’ effect of bullet holes appears bright white upon bullet impact making this target great for law enforcement, military and every day shooters alike!
Suggested retail price is $9.99.
For more information, consumers can log onto the Birchwood Casey website at www.birchwoodcasey.com, write to 7900 Fuller Road, Eden Prairie, MN 55344-2195 or call 800.328.6156 x7933. Please go to www.birchwoodcasey.com for an image.
NOTE: Please send a tear sheet to Todd Binsfeld, 7900 Fuller Road, Eden Prairie, Mn 55344 if the information in this press release is used in an article.
FOR FURTHER INFORMATION CONTACT:
Mike Capps or Kevin Howard (573) 898.3422
E-mail: mcapps@howardcommunications.com
khoward@howardcommunications.com
Website: www.howardcommunications.com
Todd Binsfeld (952) 937.7928
E-mail: tbinsfeld@birchwoodcasey.com
