BY: MARK MURPHY OF WILD SPORTS MARKETING 7/19/2009

Fist Fight Erupts Between TV Show Hosts In LaGrange, GA

Hahira, GA (July 8, 2009) – Popular hosts Michael Lee, Kevin Knighton and Trey Wetherington from the award-winning reality outdoor sports TV show The Backwoods Life airing on the Pursuit Channel, announced today their appearance at the Southern Shooters Grand Opening Celebration in LaGrange, GA on July 18, 2008.

Southern Shooters is a full-service outdoors store that stocks a complete selection of firearms, hunting equipment, and archery gear, including Hoyt Bows. The Grand Opening Celebration will include The Backwoods Life hosts, along with the Aflac Archery Games Fun Shoot, and a drawing to win a new Bennelli Camo Shotgun. It is a jam-packed Saturday of events that offers fun and excitement for the entire family.

Lee, Knighton, and Wetherington will be available to sign autographs and offer their loyal Pursuit Channel viewers the opportunity to discuss the highly-rated outdoors sports show along with other hunting topics in a very laid-back and casual format.

“We‘re all really looking forward to appearing at the Southern Shooters Grand Opening Celebration up in LaGrange.” said Michael Lee, host of The Backwoods Life on the Pursuit Channel, “It gives us a chance to meet The Backwoods Life viewers and get to know them a little better. We always appreciate their feedback and love to talk hunting with them. And the owners Bruce and Cindi are good friends of ours, so it’s going to be a fun time for us.”

Already one of the most-watched outdoors sports shows on the Pursuit Channel, The Backwoods Life has seen the popularity of their show grow rapidly since the first episode aired 5 years ago. Lee, Knighton, and Weatherington have become highly sought-after special guests and have been devoting even more time to making appearances at events around the country.

About Southern Shooters in LaGrange, GA
Conveniently located at their new store location at 51 New Hutchison Mill Road in LaGrange, GA, Southern Shooters is a full-service firearms, archery, and outdoors store that’s owned and managed by Bruce Southwell with in store help from Travis “T-Bone” Turner and crew. With over 35 years combined outdoor retail experience, professional service and customer satisfaction is Southern Shooters’ specialty. With a focus on high-quality brands, personal attention and customer satifaction, Southern Shooters has set itself noticeably apart from other outdoors stores. Cutting-edge products from Hoyt, Thompson/Center, Remington, Realtree, G5 Outdoors, Easton, and other top manufacturers are found throughout Southern Shooters well-stocked showroom. For more information, please call 706-882-6525 or visit Southern Shooters on the web at: http://www.southernshooters.com

About The Backwoods Life
If you’re looking for another boring outdoor show, then turn the channel. Backwoods Life, formerly Southern Backwoods Adventures, was developed in 2004 when three guys banging their heads together said, “Since we are going hunting and fishing anyway, let’s try to make some great video of it!” Since that day the Backwoods Life team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real “in your face” approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel. For more information, please visit: http://www.BackwoodsLife.com

Contact Info
Michael Lee
The Backwoods Life
P.O. Box 351
Hahira, GA 31632
Phone: 229-251-0648

Media who wish to obtain a Media Kit or request interviews with Michael Lee, Kevin Knighton, and/or Trey Wetherington should phone Wild Sports Marketing at 419-330-1010 or send an email to mark@wildsportsmarketing.com.

FOR IMMEDIATE RELEASE

July 9, 2009

Pursuit Channel Announces Addition of Mossy Oak® Brand Prime Time Programming for 2010

LUVERNE, AL – Pursuit Channel today announced the addition of Mossy Oak Brand prime time programming and a dramatic increase in household delivery for 2010. The move solidifies Pursuit Channel as the most widely distributed, pure hunting and fishing television network.

Rusty Faulk, Pursuit Channel CEO said:

“Our goal with Pursuit Channel is and always will be to create a place that everyone in the industry can call home. We’re here for the good of the industry, for the good of outdoor traditions, and we’re here to stay. Mossy Oak’s tagline is, ‘It’s not a passion. It’s an obsession.’ I know the people at Mossy Oak and that’s true. Their contributions will be a great addition to our network’s ongoing growth. Our distribution, our content and our overall viewer appeal are all on the rise, and we’re looking forward to an exciting future.”

Pursuit Channel is the only outdoor network delivered in satellite provider DIRECTV’s BASIC package, channels received by every subscriber regardless of their level of service. With a solid, growing portfolio of cable and high power TV stations in their stable as well, the network is on track to reach more than 26 million households sometime next year.

“With today’s expanding options for outdoor programming, Pursuit offers an ideal venue for Mossy Oak to expand with targeted, branded program blocks,” said Toxey Haas, Mossy Oak founder and CEO. “The timing is perfect with their greatly-enhanced distribution and commitment to being a pure hunting and fishing network.”

Haas continued:

“Our goal at Mossy Oak Productions is to create entertaining, educational and inspirational programming for our loyal consumer base. Pursuit allows us a new opportunity to share our passions to a broader audience. The common thread in the outdoor industry is our obsession with spending time outside and passing that obsession on to others whether it be hunting, fishing or working the land. TV programming is the number one venue for us to share that love with the rest of the world. Our expanded commitment of resources here demonstrates this.”

Beginning in January, Mossy Oak Productions, a pioneer and leader in outdoor television since 1995, will begin airing some of their highly-impactful and entertaining shows on Pursuit Channel. Each show will anchor a targeted, branded block of themed programming that will be destination TV for every outdoor enthusiast.

For information on how you can get Pursuit Channel in your home, call 334-335-6926 or go online to  http://www.pursuitchannel.com.