Henrietta, New York

Elite Archery announces a groundbreaking new Guarantee on its bows as well as positive changes to its Limited Lifetime Warranty. Coupled together, this Elite Promise gives hunters and archers the peace of mind knowing Elite Archery stands behind its products, its dealers, and its customers.  Elite Archery Limited Lifetime Warranty Elite Archery stands behind the workmanship and overall quality of its bows through a Limited Lifetime Warranty. This Limited Lifetime Warranty is fully transferable and is valid no matter where the bow was purchased (new or used). This warranty covers the riser, pocket, limbs and eccentrics against defects in material and workmanship for the lifetime of the bow. The Limited Lifetime Warranty covers all bows manufactured by Elite Archery in the past and present.  The Elite Archery Limited Lifetime Warranty does not cover strings, cables, decoration and overall finish of the bow. Alterations or modifications to the bow by the consumer may void this Limited Lifetime Warranty. The Limited Lifetime Warranty does not cover misuse or abuse of the bow such as dry-firing, dropping, intentional or unintentional damage, etc. Elite Archery reserves the right to deny warranty coverage in the event that misuse is observed.  Elite Archery retains the right to replace components with equivalent components that may be of different design or decoration. Elite Archery may also request to visually inspect failed components prior to issuing parts and/or service.  There are no other warranties expressed or implied binding Elite Archery, Certified Elite Dealers and Certified Elite Distributors (International).

Elite Archery believes that our customers are top priority and we want our customers to be 100% confident in their bows. Elite Archery is comprised of dedicated and passionate bow hunters – for this reason we offer a unique guarantee for our hunting customers.  It happens. You are on the hunt of a lifetime and you accidentally touch your broadhead to your
string. You are taking your one-week of vacation to hunt with your friends and your buddy dryfires your bow. If there isn’t a bow shop within driving distance, your hunt is over – but not if you’re shooting an Elite bow. No matter where you are or what happened to your bow, Elite will send a bow to you at no charge the very next day so that you can finish your hunt. This bow is on loan from Elite Archery and not intended to replace your damaged bow. The loaner bow will arrive with the customers requested draw weight and length, with a rest, sight and peep installed. The bow will be tuned and ready to shoot. It will only need to be sighted in with the customer’s arrows.  If something happens to your bow while on your hunt, please call us at 877-503-5483 and ask for the warranty department. The bows must be returned to us in the condition that they were shipped with all accessories. The loaner bow must be sent using a shipping company that provides package tracking. Our goal is to make sure you can finish your hunt, no matter where you are, no matter what happened.

For more information on Elite Archery, please visit www.elitearchery.com or call 877-503-5483.

Media questions can be directed to Maggie Armstrong at maggie@elitearchery.com

LUVERNE, Ala. – The Pursuit Channel proudly announces the addition of Quality Deer Management Association’s (QDMA) popular “Quality Whitetails Television” to the 2010 lineup beginning this January.

The QDMA has been the driving force for increasing awareness about sound whitetail management practices and safe, ethical hunting since its inception over 20 years ago.  Through its numerous partnerships with wildlife agencies, timber companies, industry manufacturers and hunting groups, the QDMA and their over 50,000 members have made quality deer management a household term among American deer hunters.

“Quality Whitetails Television” features one of the most innovative formats ever in outdoor television. It is a unique blend of deer biology, deer management and deer hunting brought to you by many of the nation’s leading whitetail experts: host Neil Dougherty, wildlife habitat consultant from New York, co-hosts Dr. Karl Miller, professor of Wildlife Management at the University of Georgia, Brian Murphy, Joe Hamilton and Kip Adams, all noted wildlife biologists with the QDMA. Each episode is dedicated to helping viewers achieve better deer and better deer hunting.

Pursuit has recently welcomed a wealth of leading producers to a dramatically upgraded 2010 lineup, which will now include QDMA.  Last month Mossy Oak announced its commitment of resources to branded, destination blocks of programming, anchored by their award-winning, popular programs.  Leading producers including Hank Parker, Keith Warren, the NWTF and many others have also committed to Pursuit.

“Pursuit’s focus on the outdoor lifestyle and hunting heritage makes it the perfect home for ‘Quality Whitetails Television,’ said Brian Murphy, QDMA CEO “Joining Mossy Oak’s unique ‘True North Wednesday’ block, dedicated to conservation, makes Pursuit a unique platform to educate and entertain viewers with the latest in QDM practices.”

Pursuit CEO Rusty Faulk said, “With more and more hunters interested in deer and habitat management, we are thrilled to have QDMA join Pursuit in 2010.  The incredible populations of quality whitetails we all enjoy today are due in no small part to the enormous efforts of organizations like QDMA.  We truly consider it a compliment to have them join us here at Pursuit.”

Founder and CEO of Mossy Oak, Toxey Haas added, “Growing stuff is among my most sincere obsessions.  Whether it’s a food plot, an oak seedling or a healthy deer population, it is a year-round addiction. The QDMA has been an immense source of information and education to feed that addiction.  Wildlife conservation is at the core of our brand, so the Mossy Oak team is delighted to have QDMA join us on Pursuit.”

The re-air of Quality Deer Management Association’s “Quality Whitetails Television” show will begin on Pursuit in January 2010.

For information on how you can get Pursuit Channel in your home, call 334-335-6926 or go online to http://www.pursuitchannel.com

BY: MARK MURPHY OF WILD SPORTS MARKETING 7/19/2009

Fist Fight Erupts Between TV Show Hosts In LaGrange, GA

Hahira, GA (July 8, 2009) – Popular hosts Michael Lee, Kevin Knighton and Trey Wetherington from the award-winning reality outdoor sports TV show The Backwoods Life airing on the Pursuit Channel, announced today their appearance at the Southern Shooters Grand Opening Celebration in LaGrange, GA on July 18, 2008.

Southern Shooters is a full-service outdoors store that stocks a complete selection of firearms, hunting equipment, and archery gear, including Hoyt Bows. The Grand Opening Celebration will include The Backwoods Life hosts, along with the Aflac Archery Games Fun Shoot, and a drawing to win a new Bennelli Camo Shotgun. It is a jam-packed Saturday of events that offers fun and excitement for the entire family.

Lee, Knighton, and Wetherington will be available to sign autographs and offer their loyal Pursuit Channel viewers the opportunity to discuss the highly-rated outdoors sports show along with other hunting topics in a very laid-back and casual format.

“We‘re all really looking forward to appearing at the Southern Shooters Grand Opening Celebration up in LaGrange.” said Michael Lee, host of The Backwoods Life on the Pursuit Channel, “It gives us a chance to meet The Backwoods Life viewers and get to know them a little better. We always appreciate their feedback and love to talk hunting with them. And the owners Bruce and Cindi are good friends of ours, so it’s going to be a fun time for us.”

Already one of the most-watched outdoors sports shows on the Pursuit Channel, The Backwoods Life has seen the popularity of their show grow rapidly since the first episode aired 5 years ago. Lee, Knighton, and Weatherington have become highly sought-after special guests and have been devoting even more time to making appearances at events around the country.

About Southern Shooters in LaGrange, GA
Conveniently located at their new store location at 51 New Hutchison Mill Road in LaGrange, GA, Southern Shooters is a full-service firearms, archery, and outdoors store that’s owned and managed by Bruce Southwell with in store help from Travis “T-Bone” Turner and crew. With over 35 years combined outdoor retail experience, professional service and customer satisfaction is Southern Shooters’ specialty. With a focus on high-quality brands, personal attention and customer satifaction, Southern Shooters has set itself noticeably apart from other outdoors stores. Cutting-edge products from Hoyt, Thompson/Center, Remington, Realtree, G5 Outdoors, Easton, and other top manufacturers are found throughout Southern Shooters well-stocked showroom. For more information, please call 706-882-6525 or visit Southern Shooters on the web at: http://www.southernshooters.com

About The Backwoods Life
If you’re looking for another boring outdoor show, then turn the channel. Backwoods Life, formerly Southern Backwoods Adventures, was developed in 2004 when three guys banging their heads together said, “Since we are going hunting and fishing anyway, let’s try to make some great video of it!” Since that day the Backwoods Life team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real “in your face” approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel. For more information, please visit: http://www.BackwoodsLife.com

Contact Info
Michael Lee
The Backwoods Life
P.O. Box 351
Hahira, GA 31632
Phone: 229-251-0648

Media who wish to obtain a Media Kit or request interviews with Michael Lee, Kevin Knighton, and/or Trey Wetherington should phone Wild Sports Marketing at 419-330-1010 or send an email to mark@wildsportsmarketing.com.

FOR IMMEDIATE RELEASE

July 9, 2009

Pursuit Channel Announces Addition of Mossy Oak® Brand Prime Time Programming for 2010

LUVERNE, AL – Pursuit Channel today announced the addition of Mossy Oak Brand prime time programming and a dramatic increase in household delivery for 2010. The move solidifies Pursuit Channel as the most widely distributed, pure hunting and fishing television network.

Rusty Faulk, Pursuit Channel CEO said:

“Our goal with Pursuit Channel is and always will be to create a place that everyone in the industry can call home. We’re here for the good of the industry, for the good of outdoor traditions, and we’re here to stay. Mossy Oak’s tagline is, ‘It’s not a passion. It’s an obsession.’ I know the people at Mossy Oak and that’s true. Their contributions will be a great addition to our network’s ongoing growth. Our distribution, our content and our overall viewer appeal are all on the rise, and we’re looking forward to an exciting future.”

Pursuit Channel is the only outdoor network delivered in satellite provider DIRECTV’s BASIC package, channels received by every subscriber regardless of their level of service. With a solid, growing portfolio of cable and high power TV stations in their stable as well, the network is on track to reach more than 26 million households sometime next year.

“With today’s expanding options for outdoor programming, Pursuit offers an ideal venue for Mossy Oak to expand with targeted, branded program blocks,” said Toxey Haas, Mossy Oak founder and CEO. “The timing is perfect with their greatly-enhanced distribution and commitment to being a pure hunting and fishing network.”

Haas continued:

“Our goal at Mossy Oak Productions is to create entertaining, educational and inspirational programming for our loyal consumer base. Pursuit allows us a new opportunity to share our passions to a broader audience. The common thread in the outdoor industry is our obsession with spending time outside and passing that obsession on to others whether it be hunting, fishing or working the land. TV programming is the number one venue for us to share that love with the rest of the world. Our expanded commitment of resources here demonstrates this.”

Beginning in January, Mossy Oak Productions, a pioneer and leader in outdoor television since 1995, will begin airing some of their highly-impactful and entertaining shows on Pursuit Channel. Each show will anchor a targeted, branded block of themed programming that will be destination TV for every outdoor enthusiast.

For information on how you can get Pursuit Channel in your home, call 334-335-6926 or go online to  http://www.pursuitchannel.com.